Funeral and Memorial Fundraising Tips
Acquiring new donors is becoming harder and more expensive than ever. Rented charity lists have almost disappeared, the issues of consent and data privacy are becoming more challenging for nonprofits worldwide, and donors’ attention span is shorter than ever.
33% of donors worldwide give tribute gifts and the top three occasions are memorials (43%), birthdays (25%), and religious holidays (10%). Baby Boomers are most likely to give tribute gifts at 41%. 31% of Gen Xers give tribute gifts as do 26% of Millennials.
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